Companies need to be a member of the Connectivity Standards Alliance (CSA) in order to certify and release products using Matter.
See Becoming a Member to learn more about joining the CSA.
A Vendor ID is used to identify the manufacturer of products and is required before certifying a product. Vendor IDs are assigned by the CSA and appear in the device firmware and in the attestation certificates to identify the manufacturer and show the product has been properly certified. Companies should send requests for new Vendor IDs to help@csa-iot.org or through the Contact Us page.